A few of my favorite things to celebrate this most sensitive, feminine and romantic of colors.
Category Archives: Writing
“Clutter is the disease of American writing,” he declared in one passage that tends to haunt anyone daring to write about Mr. Zinsser. “We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.” (Source) Anne … Continue reading
When developing content, it is essential to have a creative or copy brief. More often than not, it is up to the writer to develop the brief. Small clients rarely have a brief prepared, and are not even certain about … Continue reading
…that the public derives from their interaction with a brand. Shaping these impressions is a mixed bag of brand contacts including: Planned Messages, such as advertising and brochures, or any communication controlled by management; Product Messages, such as the design … Continue reading