A few of my favorite things to celebrate this most sensitive, feminine and romantic of colors.
Author Archives: Susan
Always a favorite day of mine. As a young girl, my mother helped me plant small paper cups, filled with fresh potting soil, with pansies that she and I would deliver to the “little old ladies” who lived in my … Continue reading
As a researcher, I love to read about predictions and trends, especially as it relates to design—for your business, for your home, for your life. Pantone recently named Radiant Orchid its color of the year for 2014, so we can expect a … Continue reading
“Clutter is the disease of American writing,” he declared in one passage that tends to haunt anyone daring to write about Mr. Zinsser. “We are a society strangling in unnecessary words, circular constructions, pompous frills and meaningless jargon.” (Source) Anne … Continue reading
When developing content, it is essential to have a creative or copy brief. More often than not, it is up to the writer to develop the brief. Small clients rarely have a brief prepared, and are not even certain about … Continue reading
…that the public derives from their interaction with a brand. Shaping these impressions is a mixed bag of brand contacts including: Planned Messages, such as advertising and brochures, or any communication controlled by management; Product Messages, such as the design … Continue reading