Copy Briefs – a necessity!

When developing content, it is essential to have a creative or copy brief.

More often than not, it is up to the writer to develop the brief. Small clients rarely have a brief prepared, and are not even certain about how to get the results they are looking for. The writer’s first job is to conduct either face-to-face meetings or an interactive group meeting to obtain the necessary information.

Whatever means you use, I recommend starting with the big picture and drilling down into the fine detail. The rule of thumb for writing projects is 70% organization, preparation and research; 30% is the writing itself. 

To get you started, here’s a Basic Copy Brief Checklist (PDF) from SMW Consultancy.

 

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